Las Vegas - readers of electronic books were all the rage last year's Consumer Electronics Show in Las Vegas, companies rush to get out of competitors to the popular Amazon Kindle. This year, they are all hunting for the iPad.
CES, which opened Thursday, was beaten by compressed mania.
Dozens of companies - from the most famous brands in the industry across the unknown - will be shown on the touch screen or Tablet PC prototypes offer a bite of fast-growing market dominated by Apple so far.
Shawn Dubravac, chief economist for the Consumer Electronics Association (CEA), CES-organizer, estimated that more than 100 companies around the world would be compressed to make announcements at the show this year.
But like many e-reader hopes last year, a number of devices can not see the light of day, he said.
CES organizers of last year met for the first time devoted a special section of the sprawling Las Vegas Convention Center just for e-readers.
Not this year. Tablet sales will surpass e-readers in 2011, despite the head start enjoyed by Kindle and other e-reader makers such as Sony and American bookstore chain Barnes & Noble.
According to CEA, sales of tablet computer doubled this year to 30 million units, while e-reader sales total nearly 20 million units.
Technology research firm Gartner predicts even higher Tablet PC shipments in 2011 - more than 55 million copies worldwide.
One explanation, analysts for the explosive growth of the tablets for more than e-readers is an entertainment experience for Web browsing and multimedia is also providing digital book readers.
Amazon, meanwhile, touts Kindle as a better camera for "serious readers" and announced last month that the latest version was produced from the Seattle-based company best-seller ever.
While the Kindle is still the market leader in front of the e-reader, IPAD, which is on sale in April, is the device that competes with, literally, in their sights.
Many tablets unveiled at CES include a strong physical resemblance to the IPAD, although some offer screens that are half the size of the IPAD 9.7-inch (24.6 inch display).
Most of the newcomers also boasts front and rear facing cameras, this feature is not included in the first generation of the iPad, and a USB port.
Where they differ most is on the inside, with most participants choosing the new Tablet PC to run their engines Google's Android software open source and a bit with the Microsoft Windows operating system.
American telecommunications manufacturer Mobility Motorola announced Wednesday that it will be first to market a tablet, the Xoom, with Android 3.0 or honeycomb, software specifically designed for tablets of Google.
Motorola CEO Sanjay Jha said mobility, Xoom will be for sale by the end of March and is expected to be "the most competitive product on the market."
For now, increased competition from Apple has come to Galaxy Tab, which will hit stores in November and has sold 1.5 million units in its first quarter of availability, the South Korean company.
Apple has not released sales figures for its latest quarter, but has sold 8 million iPads from April to September and is expected to get the lion's share is estimated at 30 million to 55 million tablets sold this year.
In an attempt to gain an advantage, the Mobility and Motorola's Jha makers in other tablets play up the capacity of their devices to run Adobe Flash video software, which is widely used on websites, but are excluded from IPAD.
Bill Monroe, a spokesman for Toshiba, which plans to release a tablet based on Android this spring, said the device ahead of Japanese society will not be as "limited."
"One of the great things is being able to run these Flash applications that are out there," Monroe said while standing beside a prototype of a Toshiba Tablet anonymous mounted in a revolving glass case.
Mobility of Motorola and the U.S. computer giant Dell, which revealed a seven-inch (17.8 cm), a tablet, Streak 7, here on Thursday, is also touting the faster 4G network partners unrelated 3G speeds on Apple partner AT & T.
Asus Taiwan seeks to differentiate its tablets IPAD, with hybrid models that combine a touch-screen tablet with a laptop computer including a sliding keyboard like on some mobile phones.
Other pills, like Qooq Unowhy from the French, trying to carve out a niche.
Described as a "cookbook for the 21st Century" or "Kindle for cooking," the QOOQ offers recipes, tutorials, and its inventor, Jean-Yves Hepp said, "is able to withstand the onslaught of butter, flour, milk and honey. "
Tablet-many Gadgets On Display In Las Vegas
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